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Bespoke tailor experiences top foreign tourists’ Shanghai travel list_我的网站

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    Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。    　　央行8月24日发布多个流动性管理工具操作公告。　　当日早间，央行公告，以固定利率、数量招标方式开展3400亿元7天期逆回购操作。傍晚，央行公告：将在8月27日至9月1日开展隔夜逆回购操作，每日操作量不超过6000亿元；8月25日将开展5000亿元MLF（中期借贷便利）操作。　　分析人士表示，面对跨月时点的流动性波动，央行灵活运用多种流动性管理工具，兼顾短期资金熨平与中期流动性投放，引导货币市场利率围绕政策利率中枢平稳运行。　　精准熨平跨月流动性波动　　“隔夜逆回购作为短期流动性管理工具，继续发挥其对冲税期、月末资金缺口的作用。”中信证券首席经济学家明明表示。

B | 　　今年6月末，央行增加了隔夜逆回购操作品种，发挥其“削峰填谷”的作用。近期，隔夜逆回购操作频率明显增多。央行在6月下旬、7月下旬、8月中旬、8月下旬四次发布操作公告，操作时点分别覆盖6月末、7月末到8月初、8月月中，以及8月末到9月初。　　东方金诚首席宏观分析师王青认为，受银行考核等因素影响，8月末短期流动性需求增加。央行本次在这一时点连续开展隔夜逆回购，有助于控制市场隔夜利率DR001的波动性，引导其围绕政策利率中枢平稳运行。　　央行近期发布的《2026年第二季度中国货币政策执行报告》明确，将结合一级交易商需求，逐步增加隔夜逆回购的操作频率。兴业证券首席经济学家刘郁表示，相较于7天期逆回购操作，隔夜逆回购操作可以更好满足税期、跨月等因素带来的1天到3天的资金缺口，有效避免形成资金淤积。

C | 　　此外，8月25日的MLF操作为缩量续作，净回笼1000亿元。王青认为，这或许主要与金融机构资金需求的期限结构有关，并不代表流动性收紧。明明表示，近期长端流动性相对充裕，债市情绪也较好，进一步呵护流动性的必要性下降。　　分析人士表示，考虑到3个月期、6个月期买断式逆回购在8月合计净投放2000亿元，尽管MLF净回笼1000亿元，当月中期流动性操作仍合计净投放1000亿元。王青表示，预计三季度是年内政府债券发行的高峰期，中期流动性净投放有利于支持政府债券顺利发行。　　资金利率整体平稳　　本次7天期逆回购操作实现净投放3400亿元，这是央行恢复7天期逆回购操作后连续第2个工作日开展投放。　　自8月中旬以来，公开市场操作经历了多次转换：　　8月11日至13日，央行连续3个工作日未开展逆回购操作。

D | 8月14日、17日、18日和19日，央行分别开展3490亿元、5655亿元、4697亿元和3274亿元隔夜逆回购操作，但7天期逆回购操作量继续为零。　　8月20日，隔夜和7天期逆回购操作量双双“归零”。

E | 直至8月21日，央行重启7天期逆回购操作，并于8月24日将操作规模增至3400亿元。

F | 　　从资金利率表现看，上周资金面呈现先稳后紧态势。兴业证券研报显示，8月17日至21日，DR001、R001周均值分别上行1.8个、1.7个基点至1.38%、1.40%；DR007、R007周均值分别为1.39%、1.42%，与前一周基本持平。

G | 　　税期期间，在隔夜逆回购操作呵护下，资金利率整体平稳。有资金交易员对记者表示，8月17日至19日，R001稳定在1.38%至1.39%，R007运行在1.41%附近，波动幅度明显低于今年前7个月的税期水平。

H | 　　该资金交易员表示，税期结束后，随着超过3000亿元隔夜逆回购到期，而7天期逆回购未及时接续，存量逆回购余额一度降至零，资金面边际收敛。8月21日，央行虽然重启7天期逆回购，但投放规模不足千亿元，当日R001、R007分别上行5.9个、2.5个基点至1.46%、1.44%。　　资金价格调控意图更受关注　　多家机构认为，公开市场操作量主要取决于一级交易商的实际资金需求，不能简单依据操作量及净投放规模判断货币政策取向。相较数量变化，更应关注公开市场操作引导形成的资金价格。　　财通证券研报认为，央行重启7天期逆回购与DR001升至1.44%并不矛盾。一方面，7天期资金投放能够避免隔夜工具集中到期后资金面过度收紧；另一方面，央行也有意将DR001维持在相对较高水平，避免长端利率过快下行。

I | 　　8月21日，DR001全天持续上行，但未突破1.45%。财通证券据此判断，1.45%可能是央行当前对存款类机构隔夜资金利率的合意上限，后续DR001或在1.40%至1.45%区间偏强运行。　　资金供给结构的变化，也推动隔夜利率上行。

J | 兴业证券数据显示，8月17日至21日，银行体系日均净融出为4.14万亿元，与前一周基本持平。但大行日均净融出由3.85万亿元降至3.56万亿元，8月21日更是降至约2.7万亿元，单日回落超过1万亿元。　　自6月中旬以来，DR001主要运行在1.35%至1.45%区间，近期逐步向区间上沿靠拢。光大证券认为，这反映出当前阶段金融管理部门在保持流动性充裕的同时，也不希望资金价格过低带动长债收益率过快下行。　　光大证券还认为，判断货币政策态度，应更多关注7天期逆回购利率以及各类工具共同引导形成的DR001。（文章来源：上海证券报）。

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